CEO University Speaker Event
CEO University is pleased to have Dr. Mark Goulston join us on March 22, 2017 to present:
And Now for Something Completely Different
The Unfinished Business of Steve Jobs – The Unconscious Roadmap He Followed to Turn Around and Build an “Insanely Great” Company
- Steve Jobs’ thinking behind his turning around Apple after he returned in 1997
- A scalable lock step roadmap Jobs followed presented within a story as told by a real time Jobs’ surrogate
- Answers to the questions you would have liked to ask Jobs
- A ten step roadmap leave behind handout entitled: “Steve Jobs’ 10 Step Roadmap for Building an ‘Insanely Great’ Company”
From 1997 when he returned to Apple through 2007 when they introduced the iPhone, Steve Jobs led the greatest corporate turnaround in history. However when he died, he failed to leave behind a scalable process that Apple could follow to keep it’s disruptive innovative DNA continuing.
In this presentation… no, in this performance, Dr. Mark Goulston will not play, but will be Steve Jobs coming back from the grave to describe his return to Apple in 1997 through the release of the iPhone in 2017 and his/Jobs’ thinking behind what he noticed and did. You’ll discover Jobs’ thinking behind that time as captured by this Business Insider article by Matt Weinberger, “How Steve Jobs saved Apple from disaster and led it to rule the world in 39 Photos.”
More importantly, you’ll discover through Jobs’ story a roadmap you can follow to make your company “Insanely Great.”
Dr. Mark Goulston is widely regarded as a “People Hacker.” He started out as a crisis psychiatrist specializing in suicide intervention, then a death and dying expert doing house calls to dying founders/CEO’s and their families, then an FBI/police hostage negotiation trainer, then advisor to attorneys in high profile trials (i.e O.J. Simpson criminal trial) and currently serves as a confidante and advisor to entrepreneurs, founders and CEO’s who helps them see into their futures.
He is the author of seven books including several #1 best sellers, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone (which became the top book on listening in the world), REAL INFLUENCE: Persuade Without Pushing and Gain Without Giving In, Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life. He writes a syndicated column for Business Journals and contributes to Harvard Business Review, Business Insider and Fast Company. He is also CEO and Founder of the Goulston Group business advisory, coaching and training company, Co-Founder of Heartfelt Leadership and Chief Education Officer at POP Protocol, which trains civilians and law enforcement to avoid escalation at traffic stops and is partnering with the LASD.
In the past six months he has launched a one-man show entitled, Steve Jobs Returns, that he will be presenting to us.
- 8 : 00 AM
- Speaker Event
650 Town Center Dr.
Costa Mesa, CA 92626