Management should be a lens, not a mirror.

Management is a lens. It’s the best way yet invented to focus the organization’s capital, human, and time resources toward the goals of the business. Many have observed that companies can have admirable goals; but, if poorly managed, success proves elusive.

Suppose the management lens was smeared, even opaque. In this case, management could easily misapply resources. Or suppose the lens was a mirror looking only at past ways to deploy resources.

There are signs that this is very much today’s state of management, as managers face the digitization of business. Too many surveys show that managers are either confused about what to do or uncertain of how to change their priorities.